Perplexity AI — Independent Product Teardown
A one-page PM teardown of Perplexity AI, identifying 3 systemic product problems connected to retention and trust, designing 3 prioritized feature recommendations with target metrics, and defining a Northstar metric framework.
Year
2026
Scope
AI Product Management
Client
Independent Research
Duration
1 week
Independent product analysis conducted to sharpen AI PM thinking and build a real-world teardown artifact.
Challenge:
Perplexity AI had strong growth but visible retention and trust gaps that weren't being addressed at the product level, real user pain points hiding in plain sight.
Solution:
Conducted independent product analysis targeting AI PM and APM roles. Researched real user pain points, identified 3 systemic product problems, designed 3 prioritized feature recommendations with target metrics, and defined a Northstar metric framework, all delivered as a structured one-page PM teardown document.
